I’ve photographed cars for design and advertising applications since the early 2000s. In that time I’ve worked regularly on regional campaigns and marketing collateral, and also producing global assets for many well-known brands including Mercedes, BMW, Volkswagen, Audi, Porsche, Peugeot, Volvo, Ford, GMC, Chevrolet, Jeep, Hummer, Cadillac, Nissan, Toyota, Jaguar, Range Rover, Mini and Rolls-Royce.
Most of my shoots, when not in the studio, have been in the cities and landscapes of the United Arab Emirates and occasionally other GCC countries, and I have particular extensive knowledge of working off-road and with tracking techniques in challenging environments. I am experienced in working with multi-part composites and assembling them either myself, or working with retouchers at a range of different price points to match client budgets.
With recent changes in the industry it’s become more common to work alongside video shoots while still achieving images suitable for key visuals, but also to provide multiple still-image assets for digital content, incorporating people and lifestyle elements.